Week 8 Blog

This past week during a day off, I decided to go shopping in West Hollywood on Melrose. My favorite store, Marc by Marc Jacobs had this stunning new window front that displayed a captivating image that caught my attention. What I particularly enjoyed about this lighting is that it also lit up part of the store on the inside where everything was dark and neon blue. I felt like I was shopping in the future. It put me in a very strange mood that made the clothing seem greater than it really was just because of the lighting. This enhanced my shopping experience a lot more because I felt like I was shopping at such a unique place with such a unique experience that the average person does not get to experience on an everyday basis. I never realized how important lighting is to a store because it really does make a difference and get to show off the artistic side of the store/owner/designer. Overall, I generally really appreciated this creative use of light because futuristic lighting really appeals to me and I think this was a great example of it!

Ricky