(Sorry these are old posts everyone, I was having issues with posting on the blog and just figured it out now.)
My roommates were craving some fake Mexican food so they convinced me to head over to Chipotle with them. I figured while I ate white rice in my "burrito" I'd be able to take a look at some of the lighting around the Spectrum. What struck me as I looked at the lighting all around was the different strategies in which the restaurants around me took in lighting their logo. The Chipotle logo was lit from the back to create a sort of glowing aura around it. The Johnny Rockets logo went with a more retro feel by using neon signs and a harsh cursive font. The Dave and Buster's logo went with a large imposing circular light that lit the entire logo as opposed to lighting parts of the logo. It was interesting to see what each company was going for with the way they would light their own signs.
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Nice post - yes, the spectrum can get overwhelming as there really is not a unifying designer like at Disney and they can compete quite a bit - some places it is nice while in other maddening
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