Shopping "Light"

For the very first time, I went shopping in the fashion district of Los Angeles. I went bridesmaid gown shopping with my aunt and her wedding party. And although I promised myself that I wouldn't spend money on anything other than the dress I needed for the wedding, the plans changed as I found bargain after bargain! After I was done shopping, I noticed that the most money was spent in the stores with soft or dim lighting and that no money was spent in the stores with standard fluoresent lighting. There was something different in the way the jewelry. clothes and shoes were presented in the light. It felt as though the light was able to add value to the clothing in the soft lit stores. I knew that for the most part the stores carried the same quality of clothing but for some reason, I felt that I was getting my money's worth in these dim lit stores. I can't believe that light can have such an affect on my shopping decisions!